Cervical cancer is the second most common cancer among women in Nigeria, yet screening rates remain critically low. Women in rural and peri-urban areas lack access to trusted, always-available health information. Cost, distance, and stigma keep them from clinics — not lack of care.
Uses WhatsApp daily. Nearest clinic is 3 hours away. Needs trusted information without the journey.
Has clinic access but avoids it due to cost and stigma. Needs private, instant guidance.
- Conversational symptom triage over WhatsApp — no app install, no friction
- Responses in English, Hausa, Yoruba, and Igbo
- Geo-aware provider directory linking to nearby clinics
- Follow-up nudges to convert referrals into actual visits
Why WhatsApp? 85%+ smartphone penetration in Nigeria — no download friction, no onboarding cost. The channel constraint also forces design simplicity, which builds trust. An app would have killed adoption before it started.
Trust is the product. Technical comprehensiveness matters less than tone — warmth and local cultural voice in AI prompts drove re-engagement far more than feature depth.